The studio
A fashion styling and creative direction practice based in Greater London, working backstage on live runway programmes and on the floor with private and retail clients.
ORA By NAD is a styling and backstage production studio founded and led by Nadia Usman, delivering runway programmes end to end — from look development through to line-up and show flow.
The studio has delivered backstage coordination and styling at Global Fashion Week Season 5.0, the British Zariah Awards 2026, Nexus Bridal Runway Global 2026 and Asian Bridal Fest 2026, and has been formally recognised by organisers for its contribution to those programmes.
Alongside show work, the practice maintains a luxury retail specialism: styling, sales and stock at the Paul Smith flagship in Covent Garden, and personalised client service at The White Company in Canary Wharf.
Nadia Usman is concurrently reading for an MSc in Psychology and Fashion Business Management at University of the Arts London, bringing a consumer-behaviour and commercial lens to the studio’s client work.
Styling begins with the client. The studio’s method is to establish how a client intends to be perceived, then build the look, the fit and the finishing around that objective.
Selected engagements
“Your professionalism, commitment, and willingness to contribute your time and effort were instrumental in the success of the event.”
M.A Nissan · CEO, Centurion Staunch Nexus · British Zariah Awards & Nexus Bridal Runway Global 2026